In addition to energy-saving upgrades, washing machine products tailored to different consumption scenarios have also become a new growth point in the market. In the maternal and infant home appliances exhibition area, the sales of a mini washing machine with dual functions of high-temperature boiling and washing as well as ultraviolet sterilization increased by 50% year-on-year, meeting parents' demands for disinfecting infants' and toddlers' clothes. Wall-mounted washing machines targeted at renters have seen a continuous increase in their penetration rate among young consumers, thanks to their space-saving and easy-to-install advantages.
Meanwhile, the integrated washing and drying models have gradually become the mainstream choice. Data shows that in the first half of 2024, the sales proportion of integrated washing and drying machines in the market reached 45%. Some high-end models have also incorporated intelligent drying temperature control technology, which can automatically adjust the drying temperature according to the material of the clothes to prevent damage to the clothes and solve the pain point of difficult drying of clothes during the rainy season in the south.
